Page 6 - Euroguidance-Networks-Highlights-2017

Facts and figures

The Euroguidance Centres are relatively small units with between one to five staff members. They are Furthermore, the Euroguidance network’s Facebook
hosted by a broad type of institutions, e.g. ministries, national agencies for the Erasmus+ programme, account was used for frequent posting of updates and
employment agencies, universities and guidance centres. The network expanded by one new member news about international mobility and guidance related
country in 2017 as Montenegro joined. Following a reorganization/restructuring in Italy, the Italian Eu- topics (e.g. publications, events, guidance tools and
roguidance Centre was transferred to ANPAL, which is the National Agency for Active Labour Market practices) as well as for promoting the activities and
Policies located in Rome. The Euroguidance network warmly welcomed the Montenegrin and Italian achievements of the Euroguidance network. The site is
Euroguidance teams and provided its assistance and expertise to support the work of these two new an important element in the network’s communication
Centres. strategy, keeping the guidance community up-to-date
The Euroguidance web forms the basis of all promotions carried out by the Euroguidance Centres. about transnational events and activities in the field of
Altogether there were around 33,000 individual users visiting the Euroguidance website in 2017. This guidance. It also provides a discussion and communi-
is an increase of 10% compared to 2016. The TOP 5 countries with most visitors to the website were cation platform, where requests and questions can be
Spain, the United States of America, France, Sweden and Italy. The most popular thematic sections posted and answered promptly.
were Guidance in Europe, Study in Europe, About us, Forthcoming events, International mobility and The page steadily gained popularity and in 2017 reached
the Academia study visits. The devices through which people accessed the website were desktops over 2,400 followers. The thread of the page is a variety
(around 80 % of all visitors), mobiles (around 16 %) and tablets (around 4 %). of events, tools, initiatives, blog posts, links and videos
After setting up the new website, in 2018 targeted measures will be taken in all member countries to stretching beyond the network itself and exploring all
increase the number of visitors and to make them frequent users of this online service in the coming the aspects of career guidance and mobility in Europe.
years. It reaches beyond the network which can be seen in
the number of countries outside of Europe where the
page is popular (most followers outside Europe are from
the United States, Brazil and Egypt). This social media
platform also served as an opportunity to display and
promote the new Euroguidance network website and
attracted more people to get acquainted with its con-
tent. The topic that gained the most attention in 2017
was multicultural guidance and counselling and tools
connected with this issue. Additionally, announcements
of national and international events in the field of guid-
ance sparked the most interest among users.

The new Euroguidance web is much more user-friendly than the old one. The network’s Facebook page -
fact and figures

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